Privacy notice.
If you subscribe to the free letter
Your email address and the signup source (which link or page brought you here), plus the IP address you signed up from, which we keep with your subscriber record for abuse prevention and as proof of consent. Once you receive the letter, we record delivery, opens and link clicks so we know what is worth writing more of. That is the full list.
What we do not do
This site sets no cookies and runs no tracking scripts. We never sell or share your address for marketing. Emails contain no hidden pixels beyond the standard open tracking described above.
Who processes it
Resend (email delivery, EU region, eu-west-1), Cloudflare (hosting, bot protection and cookieless analytics), Hetzner (the server the letter system runs on, Germany), Stripe (payments, only if you buy a paid product), and LaunchPass (Apex membership sign-up and Discord access, only if you become a member). Each processes data only to provide their service.
The signup form uses Cloudflare Turnstile to prevent automated abuse. See Cloudflare's Turnstile Privacy Addendum for how it handles data.
If you read Apex on Substack, Substack handles your data under its own privacy policy.
How long we keep it
Until you unsubscribe, plus 30 days to honour suppression, then your data is removed from our systems.
If you buy Apex Notes
Payment is handled by Stripe, which collects your card details, name and billing address; we never see or store your card. We keep your email address, your Stripe customer and subscription identifiers, your plan, your subscription status and dates, and a record of which notes were emailed to you. We use these only to deliver Apex Notes, manage your subscription and meet our legal obligations. Records of payments are kept for six years after the end of the financial year they relate to, as UK law requires; everything else is deleted within 30 days of your subscription ending, unless you are also subscribed to the free letter.
If you are an Apex member
Apex membership is sold through LaunchPass, and payment is handled by Stripe, which collects your card details and billing address; we never see or store your card. When you join, we receive your name, email address, Discord username and payment status. We use these only to give you access to the Apex Discord, to remove that access when your membership ends, to contact you about your membership, to stop sending you the free letter, which members don't need, and to let our team know if a member also subscribes to Apex Notes. We also use them to meet our legal obligations. Records of payments are kept for six years after the end of the financial year they relate to, as UK law requires; everything else is deleted within 30 days of your membership ending, unless you are also subscribed to the free letter or Apex Notes.
The Apex Discord is run by Discord under its own privacy policy.
Your rights
You can unsubscribe from any email with one click. For full erasure, reply to any issue of the letter or write to contact@apex-trading.co.uk and we will delete your record and your email history. You also have the usual UK GDPR rights of access, rectification and complaint to the ICO.
Who we are
Apex Alpha Trading Ltd, registered in England and Wales. Contact: contact@apex-trading.co.uk.